This monological model of communication also underlies the popular concepts of “nudging.” Here, “choice architects” determine what is good and right for people. – (should) help to get the message across efficiently. Modern techniques of rhetoric – framing, priming, NLP, etc.
It does not appear as an issuance of orders and is not usually delivered in a command tone, although this may at times come through. In the modern world, of course, the arrangement is packaged appealingly.
Transferred to the social realm it establishes a model of command issuance and turns rulers into monological instruction givers. This model not only describes the relationship between “sender” and “receiver” in an ideal-typical technical understanding, it also has reality-constituting effects. The aim here was to explore how a message defined by a sender can be transported to a receiver in an efficient manner. In terms of communication theory, this idea is based on the classic sender-receiver model developed by the mathematicians Shannon and Weaver in the USA in the 1940s. Messages and news that the organization/government sends out should be clearly structured, formulated uniformly and without contradiction, and sent out with the aid of suitable media. This model recommends that organizations and governments communicate strategically to various stakeholders. In political and organizational communication, “strategic communication” is often offered as the means of choice when it comes to implementing “measures” efficiently. Strategic communication and message control I would like to briefly introduce two different models and put them up for discussion: that of strategic communication and that of frank speech. In this post, I pick out one factor that has a significant influence: the communication behavior of the government, or the communicative relations between the governed and the governed. The success of the “measures” proposed by the government to contain and control the Corona virus depends to a large extent on the willingness of the population to go along with these “measures.” This willingness is contingent on a variety of factors.